“What’s not great about working here?” is a really useful question. It can uncover things that you can fix before it’s too late and people leave because of it.
Some things you will know about and can’t be fixed but some will be. One study we did uncovered that safety standards was an overwhelming response to this question and the Executive Team didn’t realize how poorly perceived their safety program was. It doesn’t matter whether the ‘not great’ items are true or not: it is simply a perception of the employees and this needs to be addressed by your internal communications.
How do you uncover what’s not great in your organisation? In your staff surveys do you ensure your questions are open ended to allow for specific responses?
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