Honest – your employees will talk more openly to an anonymous third party. Make the process as confidential as possible.
Representative – ensure your survey is a cross-section of your sample. For example, don’t send out an electronic survey for anyone to complete – your results won’t be representative (unless you have 100% response rate and that’s a waste of time and money!)
Useful – only ask questions where you can point to the strategy or tactic that the responses will help alter. 63% of respondents agree that ‘Our culture is good/very good’? What tactic or strategy will that influence! Ask questions to fuel the changes you have to make. See the following tips for ideas.
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